ASHERROTHMUSIC.COM - Asher Roth Official Website


American Hip Hop artist Asher Roth wanted to connect with his fans. He now achieve this by taking his website with him wherever he goes. Literally.

The interface of his website is printed on
a wallet-sized card. When Asher or his friends takes a photo displaying that card, that photo gets uploaded to become the top-page of asherrothmusic.com. Using an advanced image recognition program, created specifically for the site, all of the site’s features then emerge from the surface of the card, seamlessly
merging Asher’s offline world with his online presence.

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