LOVE IS A BATTLE - AXE fragrance body spray | |
|---|---|
| TV spots for the 2007 Japan launch campaign of AXE fragrance body spray. We came up with the concept "Love is a battle (kakehiki)", and created these 2 spots. AXE became the No1 selling body spray in Japan, and it's launch was selected as top 10 news of 2007. The campaign won Asia Pacific Effie Award gold. |
|