CAN'T HELP MOVING - Levi's engineered jeans


A print campaign for Levi's Engineered Jeans. These pair of jeans were made in 3D stitching, which allowed people to move more easily. To message this, we created optical illusion patterns in collaboration with Prof. Kitaokato (renown for his optical illusion theories) to make the posters look as if they were moving.










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