SOUR/MIRROR

MIRROR - Sour
The song 'Utsushi Kagami' (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects who you are. You can find out who you are in those reflections of others. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online. We expanded this idea to create an interactive music video, by collecting all the different data on your social networking sites, and using them as a platform of entertainment. The experience begins on your browser, and transforms your desktop into a performance stage. In this video, by connecting to your Facebook, Twitter, and the webcam, every viewing experience will be customized based on your social network status. You will be taken on a personal journey with the band, through all the different day-to-day sites you visit such as Google Search, Google Maps, Twitter, YouTube, Facebook, and more. In order to engage fans and increase their participation from an early phase, we successfully raised the production budget through Kickstarter, and also allowed the Twitter followers of @SOUR_official to automatically become a part of the color pixel in the actual film. DIRECTOR: Masashi Kawamura + Qanta Shimizu + Saqoosha + Hiroki Ono CREATIVE DIRECTOR: Masashi Kawamura TECHNICAL DIRECTOR: Qanta Shimizu PROGRAMMER: Qanta Shimizu, Saqoosha, Yuma Murakami, Jun Kuriyama (S2 Factory), Shu Takano (S2 Factory) DESIGNER: Masashi Kawamura DIGITAL PRODUCTION: Qanta Shimizu, AID-DCC Inc., Katamari Inc. FILM PRODUCER: Yasuhito Nakae, Hisaya Kato FILM PROJECT MANAGER: Hidetoshi Nagamine FILM PRODUCTION: Aoi Promotion MUSIC: SOUR '映し鏡/Utsushi Kagami' (Mirror) Composed by SOUR / Lyrics by hoshijima SOUR: hoshijima, Sohey, 高橋ケ無 RECORD LABEL: Zenith Co.,ltd. SPECIAL THANKS: Mariko Nishimura, Yasutaka Kageyama, Jeff Lieberman, Kaori Ando, Naonori Kuwata, Teiichi Ota, Yusuke Iwai, Jackie Tran, Studio Kudos, Yuki Yoshida, Suta Shimizu, Wieden + Kennedy New York, everyone else who supported us on Kickstarter, and all the SOUR fans!
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MIRROR - Sour

The song 'Utsushi Kagami' (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects who you are. You can find out who you are in those reflections of others. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online.

We expanded this idea to create an interactive music video, by collecting all the different data on your social networking sites, and using them as a platform of entertainment. The experience begins on your browser, and transforms your desktop into a performance stage.

In this video, by connecting to your Facebook, Twitter, and the webcam, every viewing experience will be customized based on your social network status. You will be taken on a personal journey with the band, through all the different day-to-day sites you visit such as Google Search, Google Maps, Twitter, YouTube, Facebook, and more.

In order to engage fans and increase their participation from an early phase, we successfully raised the production budget through Kickstarter, and also allowed the Twitter followers of @SOUR_official to automatically become a part of the color pixel in the actual film.

DIRECTOR: Masashi Kawamura + Qanta Shimizu + Saqoosha + Hiroki Ono
CREATIVE DIRECTOR: Masashi Kawamura

TECHNICAL DIRECTOR: Qanta Shimizu
PROGRAMMER: Qanta Shimizu, Saqoosha, Yuma Murakami, Jun Kuriyama (S2 Factory), Shu Takano (S2 Factory)
DESIGNER: Masashi Kawamura
DIGITAL PRODUCTION: Qanta Shimizu, AID-DCC Inc., Katamari Inc.

FILM PRODUCER: Yasuhito Nakae, Hisaya Kato
FILM PROJECT MANAGER: Hidetoshi Nagamine
FILM PRODUCTION: Aoi Promotion

MUSIC: SOUR '映し鏡/Utsushi Kagami' (Mirror)
Composed by SOUR / Lyrics by hoshijima
SOUR: hoshijima, Sohey, 高橋ケ無
RECORD LABEL: Zenith Co.,ltd.

SPECIAL THANKS:
Mariko Nishimura, Yasutaka Kageyama, Jeff Lieberman, Kaori Ando, Naonori Kuwata, Teiichi Ota, Yusuke Iwai, Jackie Tran, Studio Kudos, Yuki Yoshida, Suta Shimizu, Wieden + Kennedy New York, everyone else who supported us on Kickstarter, and all the SOUR fans!

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